Summer is on the horizon, the smell of sunscreen is in the air and your marketing agency employees have holiday leave locked in. Quelle nightmare! You don’t want to let confirmed clients down or turn away work. And compromising on quality from overworked teams is not an option.

You know you need additional cover, but you only require temporary support during the summer months. There's only one solution … working with a proven freelance writer. Read on to discover how Sunflower Copywriting can support you during peak demand and which qualities I’ll bring to the (picnic) table.

Why Would Your Digital Marketing Agency Hire a Freelancer?

Freelancers offer your agency a vital helping hand during peak times. Bringing a varied range of skills, SEO and creative experiences gained while working with multiple businesses, SMEs and other agencies, this fresh perspective can enrich your current content projects.

Enjoy the benefits of hiring a freelancer

Here are just three reasons why you’ll benefit from hiring a freelance copywriter and content writer to meet your marketing agency’s demand.

1. No time commitment

As professionals, freelancers are ready to go when you need them. You can provide a brief and keywords, knowing they’ll follow it through to completion on time. Collaborate with Sunflower Copywriting and you’ll see my passion for words and on-page search engine optimisation.

While I thrive in building ongoing working relationships with agencies, I understand that some months there’s just no need to outsource your client projects. And that’s honestly fine. We’ll be golden as a Menorcan beach and can work together should your content agency’s workload increase.

2. No employment-related costs

Keep costs low by only paying for the time a freelancer is needed to complete a project. I offer project-based pricing on my Services page as a guide and can create a bespoke package.

There's no pension contributions, maternity, paternity, holiday or sickness pay to factor in. But you'll have the expertise of another ‘team member’ to hand. With no minimum commitment, freelancers are a bridge between the ebbs and flows of booking client work.

3. Freelancers are flexible

Visit the Portfolio and Sectors area of this website, and you’ll see only a small snapshot of the clients I’ve worked with. Each monthly collaboration with an agency could involve working on several of your client accounts, from beauty and hotels to pet food and retail.

Being able to learn and switch between different brand style guides, tones of voice and brand philosophies requires versatility and focus. This care and attention to detail shines through in the end content or copy.

But Who Should You Pick and Why?

There’s so much talent to choose from - the freelance world’s a smörgåsbord of personalities, experiences and writing styles.

Yet, summer should be a breeze. No freelancer-agency dramas allowed! So it’s important to find out how a freelancer has been described by other digital marketing agencies after working with them on client projects.

Testimonials given by your peers are a great indicator of someone’s content and copywriting skills, but they’ll also describe a writer’s work ethic in action. It’s time to peruse the customer feedback I’ve gained during the last five years.

Which of My Strengths have Impressed Marketing Agencies?

No one wants to be (sun)burnt when outsourcing work to a new writer. It’s summer after all!

So let’s see five ways your clients can benefit from my skills:

1. I’ll write using your clients’ tones of voice

You want your clients to be happy with the content you deliver to them. This is a given. So why not hire someone who can adapt their writing to reflect each company’s tone of voice (including with and without an official style guide!). Here’s what Cahoot Marketing’s testimonial had to say after working with me for several months:

“She’s proven to be a reliable and trusted copywriter who quickly grasps the tone and ethos of each client".

2. You’ll receive high-quality work on time

Don’t let any negative experiences of freelance writers deter you from meeting your agency deadlines. After supporting them with 40+ blogs for a sustainable fashion brand, Content Koala left this glowing review:

“Kate makes this process so much simpler, her work is to a very high standard and is always delivered on time”.

3. You’ll receive versatile writing experience

Unless you specialise in a specific industry, your freelance partners need to be open to learning about a range of sectors. Since beginning as a copywriter in 2020, I’ve loved supporting clients and content marketing agencies across multiple areas. Here’s another testimonial from Cahoot Marketing regarding my social media, Canva design and blog work:

“Kate adeptly turns her hand to a variety of topics. She has written engaging copy, including blogs and social media, for clients across industries as diverse as retail, travel and healthcare”.

4. Be confident that any feedback will be heard

There’s nothing worse than working with someone who won’t listen to your agency’s feedback. Thankfully, if there are any amendments, I’ll make changes and take note for the future. 212 Republic noted this within their review of my performance:

“Her delivery is always on time and reflective of any notes or directions we have given”.

5. Expect engaging content and copy

No reader wants to feel like they’re wading through quicksand this summer. A freelance writer should inform and educate, entertain and entice. Which is exactly what I did when collaborating with hawX Branding several years ago:

“[Kate] created easy to follow, free-flowing copy that showcases what we offer without boring the reader. The whole process was easy as Kate knew exactly how to write for our target audience”.

Which copywriting services can I offer support with?

Be confident in hiring my services, having worked with web designers and digital marketing agencies. My content writing and copywriting services include:

SEO-friendly blogs
Website copy
FAQ pages
E-commerce copy
Product descriptions
Case study write-ups.

If you supply the brief and keywords (or access to keyword research tools) you’ll receive high-quality, engaging copy and content delivered to meet your deadlines. Other content and digital marketing agencies have found working with me a breeze … I hope you’ll join them.

Reach Out for Freelance Writing Support

Competitively priced and trusted by other marketing agencies, it's time to arrange freelance cover as your employees enjoy their well-earned holiday leave.

Wondering if we’re a collaboration worth exploring? Describe your upcoming project requirements or ask any questions (via my contact form) here.

Marketing Agencies: Hire a Freelancer for a Breezy Summer